Home and family
Keeping in touch with the people who matter, sharing everyday moments and enjoying entertainment at home.
About Astar
Connectivity with a clearer purpose.
Astar is building a broadband service around straightforward communication, dependable connectivity and the communities it serves.
Built for communities
Connected to the places that matter.
Our focus is helping homes and communities stay connected, wherever they are.
Behind the name
Astar. A* broadband for all.
A little wordplay, with a big ambition.
Astar takes inspiration from Scotland’s Gaelic roots — the ideas of distance and speed — and a commitment to connecting rural communities faster.
The line “A* broadband for all” captures that ambition in a name designed to be remembered.
Our story
Why Astar?
Reliable broadband should not be harder to access simply because you live or work in a rural community.
Astar is focused on making connectivity clearer and more approachable for homes and businesses. We believe people deserve straightforward information about what's available, what happens next and where to turn for help.
Connecting communities
More than a connection.
Broadband is part of everyday life. It helps people stay close, learn, work and build businesses — including in places far from major towns and cities.
Work and opportunity
Helping rural households and businesses take part in the digital economy, wherever they're based.
Community life
Supporting the connections that help local places stay active, resilient and welcoming.
What makes Astar different?
Clear answers, without the jargon.
Good service starts with listening.
Our approach is to explain the options in plain English, understand what matters at your address and make the next steps easier to follow.
We combine a focus on rural connectivity with practical conversations about the service customers actually need.
Our values01 02 03
How we want to work.
Clarity
Explain services, availability and next steps without unnecessary complexity.
Respect
Treat every enquiry as a conversation, not just another postcode.
Practicality
Focus on useful answers and realistic options for each community.
Our commitment
Keep communities in the conversation.
The best place to start is by listening to the people who live and work there.
Whether you're looking for home broadband, exploring connectivity for your business or asking about a location we haven't reached, we're here to discuss what's possible.
Talk to AstarHave a question about Astar?
Speak to the team and we’ll point you in the right direction.
